Stop Nasties Start Organic | Clean Beauty Routine For Healthier Skin

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The Truth About Clean Beauty

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Opt For Healthy Beauty, Go For Clean Beauty Products

What is considered “clean product”?

Most clean beauty products avoid using nasty ingredients like parabens, sulfates, silicones and phthalates while still delivering results by substituting with organic and natural ingredients derived from plants and flowers to create scents and textures that are effective for your skin.

ECO-certified organic ensure a minimum of 95% of ingredients must be natural or of natural origin. Certified organic beauty products also mean that it is not only clean and healthy but the quality of the product produced is assured and it does not harm the environment.

Nasties & INCI	Risk	Usage	Clean Substitutes
Mineral oils (Paraffinum liquidum, paraffin)	Clog pores	As solvent in emulsion	Plant oils
Parabens (Methylparaben)	Suspected to be carcinogenic	As preservatives	Essential oils or plant-derived alcohol
Silicone (Dimethicone)	Clog pores	Enhance absorption, Smoothing effect	Beewax derivaties, Guar Gum
SLS / SLES (Sodium Lauryl Sulfate)	Skin irritation	Foaming agent, Emulsifier	Lauryl Glucoside (derived from sugar)
Aluminum salt (Aluminium chlorohydrate)	Suspected to be carcinogenic
Formaldehyde (Formaldehyde, DMDM hydantoin)	Provoke allergies & Risk of hormonal disturbance	As preservatives	Essential oils or plant-derived alcohol
Propylene Glycol (Propylene Glycol)	Provoke skin allergies	Used as humectant	Sugar derivates (eg. Honey)

Our Customers’ Favourite Clean Beauty Routine

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An Extraordinary Toner

Long hours skin hydration

• 100% plant-derived micro hyaluronic acid

• NO Animal-derived Ingredients

• Intense hydration

• Instant plumping effect

Organic Rose Serum-lotion 100ml

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A Healthy Skin Treatment

Repair skin to enhance treatment care results

• 100% Cold-pressed plant oil

• NO Mineral Oils

• Strengthen and treat skin to be healthier

• Instant nourishment

Organic Argan Oil 50ml

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A Hydrating Treatment Booster

Boost beauty oil / treatment absorption

• 100% Natural from steam distillation

• NO Synthetic Fragrance

• Boost beauty oil/serum result

• Instant hydration

Organic Rose Floral Water 200ml

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What Our Celebrity Friends Love About Clean Beauty Routine

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Choo Mei Sze

Since having the Big C, I lead an even healthier lifestyle to working out 4x/week now. I’m also eating cleaner, I eat a lot of vegetables and fruits throughout the day. What we tend to forget is what we put on our skin which sometimes can be very toxic to our body, such as Parabens and mineral oils. Now I go au naturel, I use a lot of natural products for my face, skin and hair! It’s time for all of us to Stop the nasties, Start Organic.

My Favourite: L’OR Bio Extraordinary Body Milk & Shower

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Illiya Ridzuan

I stress alot on the importance of reading the ingredients list before you buy something. It is important to avoid the nasties like Triclosan & Formaldehyde because not only these ingredients give bad effects to your skin, it can also damage the environment. I want a clean beauty routine so I will stop nasties & start organic!

My Favourite: Rose Plumping Serum-Lotion

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Tong Bing Yu

To me, having a clean beauty routine means using natural & organic products as much as I can. I feel that if I use products that contains chemicals, it will permanently harm my skin in a long run. So I want a clean beauty routine and I’ll continue to stop nasties, go organic!

My Favourite: Rose Floral Water

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