What does it mean to be “Clean beauty" products?

Clean beauty products avoid the use of ingredients like parabens, sulfates, silicones, phthalates and synthetic fragrances while still delivering results by substituting with organic or natural ingredients derived from plants and flowers to create scents and textures that are effective for your skin without relying only on chemicals. 

ECO-certified organic products ensure a minimum of 95% of the ingredients are from natural origin.There is also no genetically modified organisms (GMO), parabens, silicon, PEG, synthetic perfumes, dyes, phenoxyethanol and animal-derived ingredients (except honey, pollen and organic beeswax) 

Using clean products mean reducing the exposure of nasty chemicals on our skin that may trigger unwanted side effects such as irritation and allergies. 

For example, parabens are used in beauty products to prolong shelf life and prevent bacteria growth but some studies have linked them to a potential increased risk of allergies and other reproductive problems, as the chemicals in them mimic oestrogens – a hormone produced by our body. You may check your label for methyl-, ethyl-, propyl-, isopropyl-, butyl-, and isobutylparabens in the ingredients list, if the product is not labelled ‘paraben-free’.

Organic skin care products are based on nature. Nevertheless, it is using modern approach to be effective and legitimate to use. 

Certified organic beauty products also mean that it is not only clean and healthy but the quality of the product production is assured. With the extensive Research and Development, it ensures the benefits of the natural ingredients are formulated to achieve good skin result without nasty ingredients.